Salesforce Marketing Cloud Engineer

- Ensuring accurate, consistent, and timely completion of email builds via SFMC. - Create industry-leading mobile responsive dynamic emails using HTML and CSS, working closely with stakeholders for automated communications. - Building out email templates and dynamic content modules from scratch as well as optimising existing ones, migrating existing emails to the new design system via Salesforce Content Builder. - Keeping automated campaigns up to date with the latest code best practices, implementing continual improvement for email designs and sharing best practices with automation specialists. - Perform quality control checks / troubleshooting rendering / spam scoring for all automation campaigns and train automation specialists to self-serve. - Ideate and design A/B testing campaign variants, regularly run EM design benchmarks across M&S competitors and other businesses excelling in email design. - Identify new opportunities to embed interactive and dynamic personalisation elements across the email customer experience to grow customer lifetime value and drive engagement, leveraging interactive email components built via Content Builder as well as ad-hoc interactive technologies (e.g., Liveclicker, Movable Ink). - Open to learn new technologies and participate in trials with third-party vendors to drive innovation across the Online and Omnichannel practice.