Web Analytics Lead

- Proven experience in delivering analytics-driven business change, with a strong action-oriented and collaborative mindset. - Solid understanding of web analytic measurement via GA4 and Big Query. - Expertise in using data analytics to influence decision-making in key business areas such as Marketing, Customer Experience, UX, Merchandising, Product and more. - Understanding of e-commerce, digital channels and digital attribution methods. - Experience working within marketing, with domain knowledge of Digital Marketing (PPC, SEO, etc), Broadcast Media, or CRM. - In-depth understanding of analytics methods and statistical techniques, staying up-to-date with industry trends and best practices. - Experience in embedding data-driven culture, promoting test-and-learn strategies, and enabling self-serve analytics solutions. - Line management experience. - Advanced SQL skills for querying and manipulating large datasets. - Expertise in Power BI or similar data visualization tools for delivering insightful dashboards and reports. - Knowledge or experience of designing tests and methodologies to track impact of business change. - Experience with Google Cloud Platform; Big Query, & GA4. - Excellent communication skills, with the ability to clearly present complex analytical findings to both technical and non-technical stakeholders. - Strong leadership capabilities, including mentoring and line management experience. - Ability to build and maintain effective working relationships across cross-functional teams. - A passion for fostering a collaborative environment and driving positive change within the team and business.