Lead Marketing and Data Scientist

- Develop holistic measurement frameworks and learning agendas that guide marketing investments and influence executive decision-making - Analyze data from diverse sources (ad performance, user behavior, market trends) to uncover actionable insights - Build and maintain predictive models, apply causal inference techniques, and design experiments (e.g., conversion lift studies) to measure true impact - Use data-driven insights to optimize campaigns, bidding strategies, and targeting to maximize ROI and profitability - Analyze historical marketing and sales data to quantify the impact of different marketing channels and tactics on business performance - Partner with trade, marketing, and cross-functional teams to align measurement efforts and deliver efficient marketing campaigns - Create dashboards, reports, and compelling narratives that translate complex analytics into clear recommendations for technical and non-technical audiences - Explore emerging technologies such as machine learning and AI to enhance marketing measurement and optimization