Salesforce Marketing Cloud Developer

- Design, build and maintain multi-step customer journeys in Journey Builder, including triggered, scheduled and transactional communications across email, SMS and WhatsApp - Develop and maintain dynamic email templates, Cloud pages and personalisation logic using AMPscript, SSJS and HTML/CSS - Configure and manage Automation Studio workflows for data imports, campaign execution and scheduled processes - Build and maintain data extensions, attribute groups and data models within Contact Builder - Own the preference centre and subscription management architecture, ensuring alignment with consent and communication preferences - Manage and maintain the Marketing Cloud Connect integration, ensuring reliable and accurate data synchronisation between platforms - Configure Sales Cloud objects, fields, page layouts and record types to support Marketing, Membership, Events, Partnerships and VIP teams - Build and manage Flows, automation processes and validation rules to streamline operational workflows - Create and maintain reports and dashboards to support performance tracking and business insights - Manage user setup, profiles, roles and permissions as adoption expands across the business - Support the ongoing Salesforce rollout, onboarding new teams and workflows through configuration, training and support - Write and maintain SQL queries within Automation Studio for segmentation, transformation and reporting - Design and manage data ingestion pipelines from third-party systems including ticketing, ePOS and membership platforms - Own data hygiene practices, including deduplication, suppression management and bounce handling - Ensure all platform activity complies with UK GDPR, including consent capture, preference management and data retention policies - Monitor sender reputation, inbox placement and deliverability across domains and IPs - Conduct A/B testing and analyse campaign performance to provide actionable insights - Build and maintain reporting dashboards to support marketing and commercial decision-making - Act as the internal technical authority for Salesforce Marketing Cloud, supporting platform queries and troubleshooting - Gather and translate requirements from non-technical stakeholders into clear, scalable solutions - Produce and maintain technical documentation, including solution designs, data structures and user guides - Collaborate with external Salesforce partners and vendors on integrations, upgrades and advanced customisations - Manage on-site design briefs for posters and digital screens; coordinate proofing, printing, and installation to meet deadlines.