IT Systems and CRM Specialist

- Maintain and improve the structure, data quality, and reliability of HubSpot - Build, manage, and optimise workflows, pipelines, and automations to support sales and operations - Identify inefficiencies in how systems are used and implement practical improvements - Work with teams across the business to ensure systems are used consistently and effectively - Produce and review CRM data reports to support better decision-making - Maintain and improve Shopify systems, structure, and integrations, including product data and content where required - Support and improve integrations between Shopify, HubSpot, and other systems - Identify opportunities to improve user experience, performance, and operational efficiency - Define, document, and improve business processes across teams - Create clear and practical SOPs to reduce reliance on manual or inconsistent workflows - Identify process gaps and implement structured improvements - Maintain internal documentation and knowledge sharing systems - Support the rollout and effective use of AI tools across the business - Identify opportunities where automation or AI can improve efficiency - Review and validate AI-generated outputs before use - Provide day-to-day support for business systems and user issues when required - Set up and manage user accounts, access, and core tools for new and existing team members - Assist with general system-related tasks to ensure the business continues to operate smoothly