Design Systems Lead

- Own the ongoing evolution and maintenance of the Design System (V2 and beyond). - Define and document principles, components, patterns and guidelines. - Establish governance processes to ensure quality, consistency and alignment with brand, accessibility and technical standards. - Build and manage a prioritised backlog of Design System improvements in collaboration with the delivery squad. - Partner closely with UX Designers, Product Managers and Engineers to embed the Design System across all products and micro-apps. - Align design outputs between Figma, component libraries and live implementations. - Conduct audits to identify inconsistencies and improvement opportunities. - Lead the rollout and adoption of the Design System across teams and wider business areas, including Marketing and CRO. - Facilitate workshops and training sessions to upskill designers and increase confidence in usage. - Communicate progress, updates and future plans clearly to stakeholders. - Use storytelling and evidence to demonstrate the value of the Design System. - Conduct testing on components and patterns to validate usability and effectiveness. - Use research, insight and data to inform UI decisions and justify change. - Run sessions with internal users of the Design System to identify pain points and improvement areas. - Work with DesignOps to ensure documentation is clear, accessible and practical. - Prepare materials for regular Design System updates and meetings. - Support the team in understanding design tokens and their application within the system.