Senior Web Developer

- Design and develop dedicated landing pages and microsites for each investment product (ISA, SIPP, CFD, etc.) - Create product comparison pages, feature showcases, and educational content hubs - Implement app download optimization, including app store integration and mobile-first design - Develop conversion funnels from website visitor to app install to funded account - Build email capture forms, webinar registration pages, and product demo request pages - Ensure all product pages are optimized for search engine visibility and user engagement - Ensure website infrastructure can handle significant traffic increases during product launch periods - Implement performance monitoring to maintain sub-2-second load times - Conduct load testing and stress testing prior to major product launches - Monitor website uptime and performance metrics in real-time during launch periods - Implement analytics tracking to measure app install attribution, conversion rates, user behaviour and other campaign metrics - Customise WordPress themes and plugins to display complex product information (fees, features, eligibility criteria) - Develop custom plugins for product comparison tools, calculators, and interactive features - Integrate third-party tools including app analytics platforms or CRM systems - Manage WordPress updates, security patches, and plugin compatibility - Troubleshoot and resolve technical issues with WordPress installations - Collaborate with the Content Marketing Manager to implement content management workflows for product launches - Optimise website content for search engines (SEO) targeting investment-related keywords - Implement analytics tracking (Google Analytics, conversion tracking, heat mapping) to measure campaign performance - Manage website forms, landing pages, and conversion optimisation for app installs and sign-ups - Support A/B testing of landing pages, CTAs, and product messaging - Develop SEO strategy for product-specific content to drive organic traffic - Develop dedicated landing pages and microsites for each product launch - Support the technical implementation of paid campaigns - Implement conversion tracking and attribution modeling to measure campaign ROI - Create launch-specific promotional pages, countdown timers, and early-access registration pages - Ensure website infrastructure can handle increased traffic during major launches - Implement real-time analytics dashboards for launch performance monitoring - Create and maintain technical documentation for website systems, processes, and product pages - Provide technical support to marketing, content, and product teams